Greatness Is What Greatness Does
There is a growing concern as to whether, or not, leadership is fulfilling its purpose in America. It seems to me that lead¬ership should have a dual intrinsic function in the mindset of the leader and within the organization being led; one is performance, and the other is organizational culture—how the workforce behaves while performing. Leadership must enable a leader and his/her organization to become better productively, to achieve with increasing performance and quality the strategic goals of the organization. Exceptional Leadership behaviors must also equip one for excellence in achievement, resolute determination, and creative thinking. To think creatively, strategically, and develop a culture in which producing excellence in everything the organization does is a very difficult and challenging task; but that really is the purpose of great leadership. This book will get you there.
We must remember that good effort alone in leadership is not good enough. Effective and efficient effort, plus high performance, and quality outcomes—that is the goal of great leadership. Great leadership habits give one not only the power to demonstrate high performance, but also clear strategic and highly worthy objectives upon which to focus your excellent cultural behaviors. Great leader¬ship behaviors will transform your organization and give you the benefit of the collective endowment of greatness, and also the accumulated exceptional performance in great leadership, within a requisite culture of excellence. To these ends, greatness really is what greatness does! If you desire to be a great leader in your organization and in life, the 10 Principles of Exceptional Leadership is the map.
